Welcome to
Success by Design - Mastering the Business of Interior Design
Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 11, 2024•5 min read
The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 06, 2024•3 min read
Avoiding Burnout and Staying Fresh: How to Thrive as an Interior Designer for the Long Haul
As an interior designer, your creativity is your greatest asset, but it can also be your most fragile resource. Whether you’ve been running your firm for one year or twenty, the relentless pressure of... ...more
Blog ,Interior Commercial Design Entrepreneurship Management &Design
October 13, 2024•3 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer
When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management
August 16, 2024•5 min read
Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
In this episode of Colorful Conversations podcast, Jenny discusses collaboration over competition, AI design tools, & using technology to grow your business! ...more
Podcast ,Management
July 19, 2024•27 min read
Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game
In the exciting world of interior design, one thing's for sure: the adventure of learning and growing never takes a break! Whether you are just starting your career or are a seasoned professional with... ...more
Blog ,Education Industry News Interior Commercial Design Entrepreneurship &Management
July 18, 2024•4 min read
Trusting Your Gut: The Power of Intuition in Choosing the Right Clients as an Interior Designer
As an interior designer, your creativity and expertise shape the environments in which people live and work. But beyond the tangible aspects of design, there lies an often-overlooked yet incredibly po... ...more
Blog ,Interior Commercial Design Entrepreneurship &Management
June 23, 2024•3 min read
Scale Your Interior Design Business Using Systems with Rebecca Hay
Rebecca Hay joins Katie to discuss the importance of processes to create a successful & sustainable design firm. ...more
Podcast ,Management
June 13, 2024•52 min read
Networking Tips for Interior Designers with LuAnn Nigara
LuAnn Nigara joins Katie to discuss networking and relationship marketing tips for interior designers. ...more
Podcast ,Management
May 24, 2024•40 min read
Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
Michelle Lynne Pant joins Katie to discuss pricing & project estimations for designers. ...more
Podcast ,Management
April 12, 2024•57 min read
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Coming Soon!
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We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!
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Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 11, 2024•5 min read
The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 06, 2024•3 min read
Avoiding Burnout and Staying Fresh: How to Thrive as an Interior Designer for the Long Haul
As an interior designer, your creativity is your greatest asset, but it can also be your most fragile resource. Whether you’ve been running your firm for one year or twenty, the relentless pressure of... ...more
Blog ,Interior Commercial Design Entrepreneurship Management &Design
October 13, 2024•3 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer
When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management
August 16, 2024•5 min read
Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
In this episode of Colorful Conversations podcast, Jenny discusses collaboration over competition, AI design tools, & using technology to grow your business! ...more
Podcast ,Management
July 19, 2024•27 min read
Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game
In the exciting world of interior design, one thing's for sure: the adventure of learning and growing never takes a break! Whether you are just starting your career or are a seasoned professional with... ...more
Blog ,Education Industry News Interior Commercial Design Entrepreneurship &Management
July 18, 2024•4 min read
Trusting Your Gut: The Power of Intuition in Choosing the Right Clients as an Interior Designer
As an interior designer, your creativity and expertise shape the environments in which people live and work. But beyond the tangible aspects of design, there lies an often-overlooked yet incredibly po... ...more
Blog ,Interior Commercial Design Entrepreneurship &Management
June 23, 2024•3 min read
Scale Your Interior Design Business Using Systems with Rebecca Hay
Rebecca Hay joins Katie to discuss the importance of processes to create a successful & sustainable design firm. ...more
Podcast ,Management
June 13, 2024•52 min read
Networking Tips for Interior Designers with LuAnn Nigara
LuAnn Nigara joins Katie to discuss networking and relationship marketing tips for interior designers. ...more
Podcast ,Management
May 24, 2024•40 min read
Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
Michelle Lynne Pant joins Katie to discuss pricing & project estimations for designers. ...more
Podcast ,Management
April 12, 2024•57 min read
The Legal Side of Running a Design Firm with David Adler
Discover vital tips on IP rights, attorney selection, and legal essentials for your design business. Protect your venture and find the right attorney with David Adler. Empower your business journey! ...more
Podcast ,Management
February 02, 2024•36 min read
The Construction Story with Kelly Fridline
Discover the Art of Construction Storytelling: Expert Insights and Tips for Designers. ...more
Podcast ,Management
December 08, 2023•46 min read
Relationship Between Interior Designer and General Contractor with Jason Mews
The interior designer & general contractor relationship can make or break a design project. Jason Mews shares how we can work together more collaboratively. ...more
Podcast ,Management
September 01, 2023•3 min read
The Architect and Interior Designer Relationship with Wes Rutledge
Interior designers & architects work closely on designs. What can we do to improve this working relationship? Wes Rutledge joins this conversation! ...more
Podcast ,Management
August 18, 2023•27 min read
Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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