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Success by Design - Mastering the Business of Interior Design
The Secret Sauce to Interior Design Marketing Success (and Why You’re Doing It Wrong)
“The fortune is in the follow-up.” Are you leaving money on the table?
Most interior designers think they’re marketing—but are they really? In this episode, we sit down with Jason Lockhart, an architect-turned-marketing expert, who spills the tea on why most designers are throwing spaghetti at the wall and hoping it sticks. Spoiler: It’s not working.
If you’ve ever felt overwhelmed by the endless marketing advice—Instagram, Facebook, SEO, TikTok, email lists, paid ads—you’re not alone. But Jason breaks it down into exactly what actually moves the needle for interior designers (and it’s probably not what you think).
💡 Key Takeaways:
✅If you’re marketing to everyone, you’re marketing to no one. Narrow your focus, define your ideal client, and speak directly to them. Otherwise, you're just shouting into the void.
✅Your website is your real moneymaker (not Instagram). Too many designers rely on social media as their main hub, but Jason shares why your website should be your digital storefront—optimized, updated, and working for you 24/7.
✅The fortune is in the follow-up—17 to 20 touchpoints kind of follow-up. If you’re not nurturing your leads, you’re losing business. Most designers give up after one or two follow-ups, but the real conversions happen when you stay top of mind with consistent, strategic communication.
🔥Juicy Tidbit:
Think SEO is outdated? Think again. With the rise of AI and voice search, search engine optimization (SEO) is more important than ever—but not in the way you think. Jason reveals why Google Business Profile is your #1 untapped marketing tool and how simply posting to it like a social media platform can boost your visibility in just 90 days.
🎧Ready to stop guessing and start growing your design business?
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
The Secret Sauce to Interior Design Marketing Success (and Why You’re Doing It Wrong)
“The fortune is in the follow-up.” Are you leaving money on the table?
Most interior designers think they’re marketing—but are they really? In this episode, we sit down with Jason Lockhart, an architect-turned-marketing expert, who spills the tea on why most designers are throwing spaghetti at the wall and hoping it sticks. Spoiler: It’s not working.
If you’ve ever felt overwhelmed by the endless marketing advice—Instagram, Facebook, SEO, TikTok, email lists, paid ads—you’re not alone. But Jason breaks it down into exactly what actually moves the needle for interior designers (and it’s probably not what you think).
💡 Key Takeaways:
✅If you’re marketing to everyone, you’re marketing to no one. Narrow your focus, define your ideal client, and speak directly to them. Otherwise, you're just shouting into the void.
✅Your website is your real moneymaker (not Instagram). Too many designers rely on social media as their main hub, but Jason shares why your website should be your digital storefront—optimized, updated, and working for you 24/7.
✅The fortune is in the follow-up—17 to 20 touchpoints kind of follow-up. If you’re not nurturing your leads, you’re losing business. Most designers give up after one or two follow-ups, but the real conversions happen when you stay top of mind with consistent, strategic communication.
🔥Juicy Tidbit:
Think SEO is outdated? Think again. With the rise of AI and voice search, search engine optimization (SEO) is more important than ever—but not in the way you think. Jason reveals why Google Business Profile is your #1 untapped marketing tool and how simply posting to it like a social media platform can boost your visibility in just 90 days.
🎧Ready to stop guessing and start growing your design business?
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The Secret Sauce to Interior Design Marketing Success (and Why You’re Doing It Wrong)
“The fortune is in the follow-up.” Are you leaving money on the table?
Most interior designers think they’re marketing—but are they really? In this episode, we sit down with Jason Lockhart, an architect-turned-marketing expert, who spills the tea on why most designers are throwing spaghetti at the wall and hoping it sticks. Spoiler: It’s not working.
If you’ve ever felt overwhelmed by the endless marketing advice—Instagram, Facebook, SEO, TikTok, email lists, paid ads—you’re not alone. But Jason breaks it down into exactly what actually moves the needle for interior designers (and it’s probably not what you think).
💡 Key Takeaways:
✅If you’re marketing to everyone, you’re marketing to no one. Narrow your focus, define your ideal client, and speak directly to them. Otherwise, you're just shouting into the void.
✅Your website is your real moneymaker (not Instagram). Too many designers rely on social media as their main hub, but Jason shares why your website should be your digital storefront—optimized, updated, and working for you 24/7.
✅The fortune is in the follow-up—17 to 20 touchpoints kind of follow-up. If you’re not nurturing your leads, you’re losing business. Most designers give up after one or two follow-ups, but the real conversions happen when you stay top of mind with consistent, strategic communication.
🔥Juicy Tidbit:
Think SEO is outdated? Think again. With the rise of AI and voice search, search engine optimization (SEO) is more important than ever—but not in the way you think. Jason reveals why Google Business Profile is your #1 untapped marketing tool and how simply posting to it like a social media platform can boost your visibility in just 90 days.
🎧Ready to stop guessing and start growing your design business?
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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