Welcome to
Success by Design - Mastering the Business of Interior Design
Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 11, 2024•5 min read
The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 06, 2024•3 min read
Avoiding Burnout and Staying Fresh: How to Thrive as an Interior Designer for the Long Haul
As an interior designer, your creativity is your greatest asset, but it can also be your most fragile resource. Whether you’ve been running your firm for one year or twenty, the relentless pressure of... ...more
Blog ,Interior Commercial Design Entrepreneurship Management &Design
October 13, 2024•3 min read
Your Unique Journey is Your Strength: Katie's Story About Embracing the Non-Standard Path in Interior Design
Whether you are a new designer or leading a seven-figure firm, it can feel daunting, especially when your path doesn't seem to align with the traditional routes often celebrated in the industry. But l... ...more
Blog ,Interior Commercial Design Entrepreneurship &Design
October 13, 2024•3 min read
Breaking Through to Seven Figures: A Candid Conversation About Business Growth
Whether you're running a six-figure interior design firm aiming for seven figures or just thinking about launching your own business, this conversation is for you. We’ll tackle key skills and habits e... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Finance
October 01, 2024•2 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
Why Company Culture Matters in Your Interior Design Firm
In the world of interior design, creativity, collaboration, and client relationships are at the core of every successful project. Company culture plays a pivotal role in shaping these elements, impact... ...more
Blog ,Education &Interior Commercial Design
September 24, 2024•2 min read
Embracing Art in Interior Design: Transforming Intimidation into Inspiration
The world of art can often seem intimidating, even to seasoned interior designers. The sheer breadth of styles, mediums, and historical contexts can be overwhelming. Yet, when approached with an open ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Design
September 13, 2024•3 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer
When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management
August 16, 2024•5 min read
Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024
The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more
Blog ,Interior Commercial Design Trends Marketing &Design
August 09, 2024•3 min read
Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game
In the exciting world of interior design, one thing's for sure: the adventure of learning and growing never takes a break! Whether you are just starting your career or are a seasoned professional with... ...more
Blog ,Education Industry News Interior Commercial Design Entrepreneurship &Management
July 18, 2024•4 min read
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Coming Soon!
Want More Actionable Insight?
We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!
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Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 11, 2024•5 min read
The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 06, 2024•3 min read
Avoiding Burnout and Staying Fresh: How to Thrive as an Interior Designer for the Long Haul
As an interior designer, your creativity is your greatest asset, but it can also be your most fragile resource. Whether you’ve been running your firm for one year or twenty, the relentless pressure of... ...more
Blog ,Interior Commercial Design Entrepreneurship Management &Design
October 13, 2024•3 min read
Your Unique Journey is Your Strength: Katie's Story About Embracing the Non-Standard Path in Interior Design
Whether you are a new designer or leading a seven-figure firm, it can feel daunting, especially when your path doesn't seem to align with the traditional routes often celebrated in the industry. But l... ...more
Blog ,Interior Commercial Design Entrepreneurship &Design
October 13, 2024•3 min read
Breaking Through to Seven Figures: A Candid Conversation About Business Growth
Whether you're running a six-figure interior design firm aiming for seven figures or just thinking about launching your own business, this conversation is for you. We’ll tackle key skills and habits e... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Finance
October 01, 2024•2 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
Why Company Culture Matters in Your Interior Design Firm
In the world of interior design, creativity, collaboration, and client relationships are at the core of every successful project. Company culture plays a pivotal role in shaping these elements, impact... ...more
Blog ,Education &Interior Commercial Design
September 24, 2024•2 min read
Embracing Art in Interior Design: Transforming Intimidation into Inspiration
The world of art can often seem intimidating, even to seasoned interior designers. The sheer breadth of styles, mediums, and historical contexts can be overwhelming. Yet, when approached with an open ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Design
September 13, 2024•3 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer
When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management
August 16, 2024•5 min read
Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024
The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more
Blog ,Interior Commercial Design Trends Marketing &Design
August 09, 2024•3 min read
Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game
In the exciting world of interior design, one thing's for sure: the adventure of learning and growing never takes a break! Whether you are just starting your career or are a seasoned professional with... ...more
Blog ,Education Industry News Interior Commercial Design Entrepreneurship &Management
July 18, 2024•4 min read
Design Your Success: 7 Steps to Master SEO for Your Interior Design Website
In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more
Blog ,Education Interior Commercial Design &Marketing
July 02, 2024•3 min read
Trusting Your Gut: The Power of Intuition in Choosing the Right Clients as an Interior Designer
As an interior designer, your creativity and expertise shape the environments in which people live and work. But beyond the tangible aspects of design, there lies an often-overlooked yet incredibly po... ...more
Blog ,Interior Commercial Design Entrepreneurship &Management
June 23, 2024•3 min read
Staying on Top of Trends in Interior Design: Efficient Strategies for Time-Constrained Professionals
Navigating the swiftly shifting landscape of interior design requires a keen eye for trends without letting them consume your schedule. This white paper outlines practical strategies for interior desi... ...more
Blog ,Trends &Design
June 14, 2024•3 min read
The Art of Listening: Transform Your Networking Skills as an Interior Designer
Networking isn’t just about talking and promoting your work; it’s also about listening. In fact, being an active listener can be your secret weapon in building meaningful and lasting connections. For ... ...more
Blog ,Education &Entrepreneurship
June 14, 2024•3 min read
Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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