Welcome to

Success by Design - Mastering the Business of Interior Design

Building a Business Legacy as an interior designer

New Year, New Moves: A Candid Q1 2025 Breakdown with LuAnn Nigara, Rick Campos & Dr. Jennifer Chukwujekwe

February 19, 20251 min read

Interior designers everywhere are feeling the shift—higher costs, changing client expectations, and the need to be more strategic than ever. So how do you make smart decisions that keep your business thriving without burning out?

On this episode of Success by Design, we’re getting real with LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe about what’s working (and what’s not) as we kick off 2025. They’re sharing exactly where they’re cutting back, where they’re doubling down, and how they’re adjusting their marketing and finances to stay profitable in a rapidly evolving industry.

💡 Insider tip: You’ll even hear what happened at LuAnn’s own dining room table when she and her family had a no-BS conversation about the economic realities of 2025—and how those same principles apply to running a successful design business.

👉If you’re an interior designer wondering:
Where should I be spending less money and time?
Where should I invest to keep clients coming in?
What marketing strategies are actually working in 2025?
How do I protect my bottom line without sacrificing quality?

Then you can’t afford to miss this one. This is the conversation every designer needs to hear right now. 🎙️🔥

Interior design businessfinances and budgetingoperational expensesprofitsustainable growthorganic marketing strategycoachvisibilitySEOrelationship marketinginsurancecommunityrevenueclient experiencecollaborationUVP
Back to Blog

I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

Building a Business Legacy as an interior designer

New Year, New Moves: A Candid Q1 2025 Breakdown with LuAnn Nigara, Rick Campos & Dr. Jennifer Chukwujekwe

February 19, 20251 min read

Interior designers everywhere are feeling the shift—higher costs, changing client expectations, and the need to be more strategic than ever. So how do you make smart decisions that keep your business thriving without burning out?

On this episode of Success by Design, we’re getting real with LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe about what’s working (and what’s not) as we kick off 2025. They’re sharing exactly where they’re cutting back, where they’re doubling down, and how they’re adjusting their marketing and finances to stay profitable in a rapidly evolving industry.

💡 Insider tip: You’ll even hear what happened at LuAnn’s own dining room table when she and her family had a no-BS conversation about the economic realities of 2025—and how those same principles apply to running a successful design business.

👉If you’re an interior designer wondering:
Where should I be spending less money and time?
Where should I invest to keep clients coming in?
What marketing strategies are actually working in 2025?
How do I protect my bottom line without sacrificing quality?

Then you can’t afford to miss this one. This is the conversation every designer needs to hear right now. 🎙️🔥

Interior design businessfinances and budgetingoperational expensesprofitsustainable growthorganic marketing strategycoachvisibilitySEOrelationship marketinginsurancecommunityrevenueclient experiencecollaborationUVP
Back to Blog

STRATEGY SESSIONS WITH KATIE DECKER ERICKSON PODCAST
Want More Actionable Insight?

We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!

Interested In Sponsoring The Podcast?

Building a Business Legacy as an interior designer

New Year, New Moves: A Candid Q1 2025 Breakdown with LuAnn Nigara, Rick Campos & Dr. Jennifer Chukwujekwe

February 19, 20251 min read

Interior designers everywhere are feeling the shift—higher costs, changing client expectations, and the need to be more strategic than ever. So how do you make smart decisions that keep your business thriving without burning out?

On this episode of Success by Design, we’re getting real with LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe about what’s working (and what’s not) as we kick off 2025. They’re sharing exactly where they’re cutting back, where they’re doubling down, and how they’re adjusting their marketing and finances to stay profitable in a rapidly evolving industry.

💡 Insider tip: You’ll even hear what happened at LuAnn’s own dining room table when she and her family had a no-BS conversation about the economic realities of 2025—and how those same principles apply to running a successful design business.

👉If you’re an interior designer wondering:
Where should I be spending less money and time?
Where should I invest to keep clients coming in?
What marketing strategies are actually working in 2025?
How do I protect my bottom line without sacrificing quality?

Then you can’t afford to miss this one. This is the conversation every designer needs to hear right now. 🎙️🔥

Interior design businessfinances and budgetingoperational expensesprofitsustainable growthorganic marketing strategycoachvisibilitySEOrelationship marketinginsurancecommunityrevenueclient experiencecollaborationUVP
Back to Blog

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

APPLE PODCAST

Here's What listeners Are saying...

Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

Why Don't you leave us a Review too?

APPLE PODCAST

wanna join us? Sign up as a guest.

Would you Like Katie to Be a Guest on Your Show?

Successbydesign.coach- All Rights Reserved - Terms & Conditions - Cookie Policy