Welcome To

Lessons In Color

Meet Your Coach Katie, a dynamic PODCAST host and successful entrepreneur.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.

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Success by Design

mastering the business of interior design

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All Blogs

Is Your Business Running You? It’s Time to Flip the Script

Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more

Blog ,Interior Commercial Design Entrepreneurship Marketing &Management

September 24, 2024•4 min read

How to Start Your Interior Design Business: 10 Essential Steps

Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more

Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management

August 28, 2024•8 min read

Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024

The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more

Blog ,Interior Commercial Design Trends Marketing &Design

August 09, 2024•3 min read

Marketing Strategies for Interior Designers [Roundtable]

Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more

Podcast ,Marketing

July 05, 2024•50 min read

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more

Blog ,Education Interior Commercial Design &Marketing

July 02, 2024•3 min read

Brand Identity & Design for Interior Designers with Corey Fuller

Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more

Podcast ,Marketing

April 26, 2024•39 min read

Target Audience Personas & Marketing with Bill Gelgota

In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more

Podcast ,Marketing

March 29, 2024•38 min read

The Importance of Branding for Interior Designers with Corey Fuller

Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more

Podcast ,Marketing

September 29, 2023•39 min read

Relaying your Brand as a Mom-preneur with Becca Ellison

Creating a personal branding strategy isn’t the first thing business owners think about—but it should be. Becca Ellison joins me today to talk about it! ...more

Podcast ,Marketing

August 04, 2023•44 min read

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Check Out The Podcast

Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!