In this Success by Design Strategy Session, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.

What You’ll Learn in This Episode:

• How to identify and understand your target audience (and why psychographics matter!)

• Branding beyond just a logo – how to make a lasting impression

• Social media strategies – where to post, how to engage, and what converts best

• The power of video marketing – simple, effective ways to showcase your work

• Email marketing for client retention – why your email list is a goldmine

• How to leverage client testimonials to build credibility and attract referrals

Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.

Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.

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More about Success by Design: Mastering the business of interior design

As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. 

This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm. 

Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)

This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you. 

This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.