Welcome to
Success by Design - Mastering the Business of Interior Design
Strategy Session: Magnetic Marketing: Proven Strategies to Attract Dream Clients in 2025
In this Success by Design Strategy Session, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
More about Success by Design: Mastering the business of interior design
As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship.
This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm.
Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you.
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Strategy Session: Magnetic Marketing: Proven Strategies to Attract Dream Clients in 2025
In this Success by Design Strategy Session, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
More about Success by Design: Mastering the business of interior design
As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship.
This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm.
Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you.
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
Want More Actionable Insight?
We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!
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Strategy Session: Magnetic Marketing: Proven Strategies to Attract Dream Clients in 2025
In this Success by Design Strategy Session, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it down into actionable steps that feel authentic and effective.
What You’ll Learn in This Episode:
How to identify and understand your target audience (and why psychographics matter!)
Branding beyond just a logo – how to make a lasting impression
Social media strategies – where to post, how to engage, and what converts best
The power of video marketing – simple, effective ways to showcase your work
Email marketing for client retention – why your email list is a goldmine
How to leverage client testimonials to build credibility and attract referrals
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Want to Go Deeper?
Book a 1:1 Strategy Session with Katie to customize your marketing approach and build a business that works for you in 2025.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
More about Success by Design: Mastering the business of interior design
As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship.
This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm.
Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you.
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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