Welcome to
Success by Design - Mastering the Business of Interior Design
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024
The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more
Blog ,Interior Commercial Design Trends Marketing &Design
August 09, 2024•3 min read
![Marketing Strategies for Interior Designers [Roundtable]](https://images.leadconnectorhq.com/image/f_webp/q_80/r_320/u_https://storage.googleapis.com/msgsndr/MpE117NlJaWIYArk83MH/media/66c68306ec441e7b08f6cb49.png)
Marketing Strategies for Interior Designers [Roundtable]
Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more
Podcast ,Marketing
July 05, 2024•50 min read
Design Your Success: 7 Steps to Master SEO for Your Interior Design Website
In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more
Blog ,Education Interior Commercial Design &Marketing
July 02, 2024•3 min read
Brand Identity & Design for Interior Designers with Corey Fuller
Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more
Podcast ,Marketing
April 26, 2024•39 min read
Target Audience Personas & Marketing with Bill Gelgota
In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more
Podcast ,Marketing
March 29, 2024•38 min read
The Importance of Branding for Interior Designers with Corey Fuller
Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more
Podcast ,Marketing
September 29, 2023•39 min read
Relaying your Brand as a Mom-preneur with Becca Ellison
Creating a personal branding strategy isn’t the first thing business owners think about—but it should be. Becca Ellison joins me today to talk about it! ...more
Podcast ,Marketing
August 04, 2023•44 min read
I'm your host, Katie Erickson
I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.
Want More Actionable Insight?
We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!
Interested In Sponsoring The Podcast?
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024
The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more
Blog ,Interior Commercial Design Trends Marketing &Design
August 09, 2024•3 min read
Marketing Strategies for Interior Designers [Roundtable]
Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more
Podcast ,Marketing
July 05, 2024•50 min read
Design Your Success: 7 Steps to Master SEO for Your Interior Design Website
In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more
Blog ,Education Interior Commercial Design &Marketing
July 02, 2024•3 min read
Brand Identity & Design for Interior Designers with Corey Fuller
Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more
Podcast ,Marketing
April 26, 2024•39 min read
Target Audience Personas & Marketing with Bill Gelgota
In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more
Podcast ,Marketing
March 29, 2024•38 min read
The Importance of Branding for Interior Designers with Corey Fuller
Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more
Podcast ,Marketing
September 29, 2023•39 min read
Relaying your Brand as a Mom-preneur with Becca Ellison
Creating a personal branding strategy isn’t the first thing business owners think about—but it should be. Becca Ellison joins me today to talk about it! ...more
Podcast ,Marketing
August 04, 2023•44 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024
The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more
Blog ,Interior Commercial Design Trends Marketing &Design
August 09, 2024•3 min read
Marketing Strategies for Interior Designers [Roundtable]
Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more
Podcast ,Marketing
July 05, 2024•50 min read
Design Your Success: 7 Steps to Master SEO for Your Interior Design Website
In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more
Blog ,Education Interior Commercial Design &Marketing
July 02, 2024•3 min read
Brand Identity & Design for Interior Designers with Corey Fuller
Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more
Podcast ,Marketing
April 26, 2024•39 min read
Target Audience Personas & Marketing with Bill Gelgota
In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more
Podcast ,Marketing
March 29, 2024•38 min read
The Importance of Branding for Interior Designers with Corey Fuller
Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more
Podcast ,Marketing
September 29, 2023•39 min read
Here's What listeners Are saying...
Listener Reviews
insightful conversations & super RELATABLE!
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!
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