Welcome to

Success by Design - Mastering the Business of Interior Design

Is Your Business Running You? It’s Time to Flip the Script

Is Your Business Running You? It’s Time to Flip the Script

Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more

Blog ,Interior Commercial Design Entrepreneurship Marketing &Management

September 24, 20244 min read

How to Start Your Interior Design Business: 10 Essential Steps

How to Start Your Interior Design Business: 10 Essential Steps

Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more

Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management

August 28, 20248 min read

Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024

Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024

The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more

Blog ,Interior Commercial Design Trends Marketing &Design

August 09, 20243 min read

Marketing Strategies for Interior Designers [Roundtable]

Marketing Strategies for Interior Designers [Roundtable]

Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more

Podcast ,Marketing

July 05, 202450 min read

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more

Blog ,Education Interior Commercial Design &Marketing

July 02, 20243 min read

Brand Identity & Design for Interior Designers with Corey Fuller

Brand Identity & Design for Interior Designers with Corey Fuller

Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more

Podcast ,Marketing

April 26, 202439 min read

Target Audience Personas & Marketing with Bill Gelgota

Target Audience Personas & Marketing with Bill Gelgota

In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more

Podcast ,Marketing

March 29, 202438 min read

The Importance of Branding for Interior Designers with Corey Fuller

The Importance of Branding for Interior Designers with Corey Fuller

Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more

Podcast ,Marketing

September 29, 202339 min read

Relaying your Brand as a Mom-preneur with Becca Ellison

Relaying your Brand as a Mom-preneur with Becca Ellison

Creating a personal branding strategy isn’t the first thing business owners think about—but it should be. Becca Ellison joins me today to talk about it! ...more

Podcast ,Marketing

August 04, 202344 min read

Back to Home

I'm your host, Katie Erickson

I’m a commercial exterior and interior designer with an MBA and nearly 20 years in the industry. When I’m not leading my coast-to-coast, multi-million dollar firm, I love sharing real talk on the business of design, blending insights from 20 years as a business professor. I keep it honest—balancing work and chasing my two girls around.

STRATEGY SESSIONS WITH KATIE DECKER ERICKSON PODCAST

Coming Soon!

Want More Actionable Insight?

We’re excited to offer even more access to Katie Decker-Erickson! With Katie's new premium channel, you’ll enjoy ad-free episodes of Success by Design and exclusive Strategy Sessions that dive deeper into actionable insights for growing your interior design business. Subscribe now to get fresh, uninterrupted content every week—and enjoy two free months with an annual subscription!

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Is Your Business Running You? It’s Time to Flip the Script

Is Your Business Running You? It’s Time to Flip the Script

Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more

Blog ,Interior Commercial Design Entrepreneurship Marketing &Management

September 24, 20244 min read

How to Start Your Interior Design Business: 10 Essential Steps

How to Start Your Interior Design Business: 10 Essential Steps

Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more

Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management

August 28, 20248 min read

Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024

Unveiling the Hottest Interior Design Trends from Las Vegas Summer Market 2024

The Las Vegas Summer Market 2024 has just wrapped up, and it's clear that the design world is moving in bold, exciting directions. This year's market was a vibrant showcase of innovative trends that a... ...more

Blog ,Interior Commercial Design Trends Marketing &Design

August 09, 20243 min read

Marketing Strategies for Interior Designers [Roundtable]

Marketing Strategies for Interior Designers [Roundtable]

Aaron Brown & Kari Jackson join Katie to discuss SEO and social media marketing practices for interior designers. ...more

Podcast ,Marketing

July 05, 202450 min read

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more

Blog ,Education Interior Commercial Design &Marketing

July 02, 20243 min read

Brand Identity & Design for Interior Designers with Corey Fuller

Brand Identity & Design for Interior Designers with Corey Fuller

Corey Fuller joins Katie to discuss rebranding, brand identity & design for interior designers. ...more

Podcast ,Marketing

April 26, 202439 min read

Target Audience Personas & Marketing with Bill Gelgota

Target Audience Personas & Marketing with Bill Gelgota

In this episode, Bill Gelgota joins Katie to discuss the importance of a target audience and marketing your interior design business. ...more

Podcast ,Marketing

March 29, 202438 min read

The Importance of Branding for Interior Designers with Corey Fuller

The Importance of Branding for Interior Designers with Corey Fuller

Learn why branding matters and get expert insights from Corey Fuller on strategic branding for businesses. ...more

Podcast ,Marketing

September 29, 202339 min read

Relaying your Brand as a Mom-preneur with Becca Ellison

Relaying your Brand as a Mom-preneur with Becca Ellison

Creating a personal branding strategy isn’t the first thing business owners think about—but it should be. Becca Ellison joins me today to talk about it! ...more

Podcast ,Marketing

August 04, 202344 min read

Back to Home

Here's What listeners Are saying...

Listener Reviews

insightful conversations & super RELATABLE!

Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.

Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for folks who love design and want to make money from their creative passions. She keeps you in the loop about the latest design trends while dropping priceless tips on turning your creativity into a successful business. Whether you're a design enthusiast or a budding entrepreneur, Katie's show is a goldmine of ideas and inspiration. So, tune in and get ready to blend style and success with her friendly and informative episodes – you won't want to miss it!

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