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Digital Marketing Strategy for Interior Designers with Jason Lockhart
Everyone wants to dabble in marketing, but no one really knows how to do it well. Or rather, very few people know how to do it well—especially when it comes to the specific niche of the design industry. What we do is a bit more unique and nuanced than what other business owners and industries are doing.
Lucky for us, Jason Lockhart discovered he’s got a proven process to market interior design firms! You’ll hear his architect-to-digital-marketer story along with the two profiles every business owner should optimize, SEO and paid ads best practices, and how to not just attract leads—but close them. This episode is jam packed! Be sure to stick around for the Coaching Corner. Let’s get to it!
In this episode, we cover:
Why Jason jumped from architecture to marketing
The extra step Jason’s marketing firm takes to help their clients grow
The importance of not just getting leads, but getting qualified leads
What tried and true marketing strategies exist for interior designers
How to easily optimize your Google Business Profile
The ideal number of client reviews to gather each month
What mistakes interior designers are making on their websites
How frequently you should update projects featured on your site
The value of understanding your most ideal client
How effective email marketing is for interior designers
Best practices and tips for marketing your firm on social media
The most effective type of video content for interior designers
How AI and ChatGPT are negatively impacting SEO
The #1 mistake interior designers make with paid ads
How to actually get leads to convert into paying clients
How frequently you should be following up with leads
The best marketing strategies for a slim marketing budget
Huge thanks to Jason for sharing such practical tips for marketing as an interior designer. As he mentioned, you don’t need all the marketing channels—you simply need to be consistent with one marketing strategy for 6 months and watch what happens!
Jason and I would love to hear your thoughts! Reach out with the links below and be sure to tell us your favorite part of this conversation.
More about Jason Lockhart
Jason has over 20 years of experience in the architecture industry. He has worked on several renovation and remodeling projects in both the residential and commercial space. Several of which had project costs over $20 million dollars. Project types have consisted of single-family homes, multi-family homes, hotels, mixed-use projects, and schools.
In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching, Jason earned a love for educating people on the process of design in the built environment.
Now Jason uses that knowledge along with his team to apply specialized digital marketing solutions to the interior design and kitchen and bath industry. Jason is also an NKBA Sales and Marketing Specialist.
Links and Mentioned Resources
Connect with Jason Lockhart
This episode is brought to you by Plumtree.it
Plumtree is a fractional technology service provider. This means you will have access to top dedicated talent for a fraction of the price. Together we can craft the perfect technology infrastructure for you and your company, and give you the support you need to stay calm.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
More about Success by Design: Mastering the business of interior design
As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship.
This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm.
Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you.
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
Meet Katie, a dynamic PODCAST host and successful entrepreneur.
Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
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All Episodes
Digital Marketing Strategy for Interior Designers with Jason Lockhart
Everyone wants to dabble in marketing, but no one really knows how to do it well. Or rather, very few people know how to do it well—especially when it comes to the specific niche of the design industry. What we do is a bit more unique and nuanced than what other business owners and industries are doing.
Lucky for us, Jason Lockhart discovered he’s got a proven process to market interior design firms! You’ll hear his architect-to-digital-marketer story along with the two profiles every business owner should optimize, SEO and paid ads best practices, and how to not just attract leads—but close them. This episode is jam packed! Be sure to stick around for the Coaching Corner. Let’s get to it!
In this episode, we cover:
Why Jason jumped from architecture to marketing
The extra step Jason’s marketing firm takes to help their clients grow
The importance of not just getting leads, but getting qualified leads
What tried and true marketing strategies exist for interior designers
How to easily optimize your Google Business Profile
The ideal number of client reviews to gather each month
What mistakes interior designers are making on their websites
How frequently you should update projects featured on your site
The value of understanding your most ideal client
How effective email marketing is for interior designers
Best practices and tips for marketing your firm on social media
The most effective type of video content for interior designers
How AI and ChatGPT are negatively impacting SEO
The #1 mistake interior designers make with paid ads
How to actually get leads to convert into paying clients
How frequently you should be following up with leads
The best marketing strategies for a slim marketing budget
Huge thanks to Jason for sharing such practical tips for marketing as an interior designer. As he mentioned, you don’t need all the marketing channels—you simply need to be consistent with one marketing strategy for 6 months and watch what happens!
Jason and I would love to hear your thoughts! Reach out with the links below and be sure to tell us your favorite part of this conversation.
More about Jason Lockhart
Jason has over 20 years of experience in the architecture industry. He has worked on several renovation and remodeling projects in both the residential and commercial space. Several of which had project costs over $20 million dollars. Project types have consisted of single-family homes, multi-family homes, hotels, mixed-use projects, and schools.
In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching, Jason earned a love for educating people on the process of design in the built environment.
Now Jason uses that knowledge along with his team to apply specialized digital marketing solutions to the interior design and kitchen and bath industry. Jason is also an NKBA Sales and Marketing Specialist.
Links and Mentioned Resources
Connect with Jason Lockhart
This episode is brought to you by Plumtree.it
Plumtree is a fractional technology service provider. This means you will have access to top dedicated talent for a fraction of the price. Together we can craft the perfect technology infrastructure for you and your company, and give you the support you need to stay calm.
Connect with Katie Decker-Erickson
Book Your Coaching Strategy Session with Katie!
More about Success by Design: Mastering the business of interior design
As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship.
This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm.
Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
This post may contain affiliate links, so I may earn a small commission when you make a purchase through links on my site at no additional cost to you.
This episode of Success by Design: Mastering the Business of Interior Design is brought to you in partnership with Leah Bryant Co.
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