Welcome To
Lessons In Color
Meet Your Coach Katie, a dynamic PODCAST host and successful entrepreneur.
Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.
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Success by Design
mastering the business of interior design
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All Blogs
Scaling Your Interior Design Business Without Sacrificing Work-Life Balance
Imagine this: Your interior design business thriving in new niches, booking dream clients, and tackling high-profile projects—without sacrificing your life in the process. As a designer, scaling your ... ...more
Blog ,Highlights Interior Commercial Design Entrepreneurship &Design
December 18, 2024•2 min read
The 2025 Colors of the Year: Bold, Sophisticated, and Transformative
The world of interior design is entering a bold new era, and the latest episode of Success by Design is your front-row seat to the future of color. Host Katie Decker-Erickson hosted a roundtable with ... ...more
Blog ,Color Consultation Education Interior Commercial Design &Trends
November 26, 2024•1 min read
Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 11, 2024•5 min read
The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity
As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Management
November 06, 2024•3 min read
Avoiding Burnout and Staying Fresh: How to Thrive as an Interior Designer for the Long Haul
As an interior designer, your creativity is your greatest asset, but it can also be your most fragile resource. Whether you’ve been running your firm for one year or twenty, the relentless pressure of... ...more
Blog ,Interior Commercial Design Entrepreneurship Management &Design
October 13, 2024•3 min read
Your Unique Journey is Your Strength: Katie's Story About Embracing the Non-Standard Path in Interior Design
Whether you are a new designer or leading a seven-figure firm, it can feel daunting, especially when your path doesn't seem to align with the traditional routes often celebrated in the industry. But l... ...more
Blog ,Interior Commercial Design Entrepreneurship &Design
October 13, 2024•3 min read
Breaking Through to Seven Figures: A Candid Conversation About Business Growth
Whether you're running a six-figure interior design firm aiming for seven figures or just thinking about launching your own business, this conversation is for you. We’ll tackle key skills and habits e... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Finance
October 01, 2024•2 min read
Is Your Business Running You? It’s Time to Flip the Script
Do you ever feel like your business is running you, rather than the other way around? As interior designers, we often pour our hearts into our work, only to find ourselves feeling overwhelmed, stretch... ...more
Blog ,Interior Commercial Design Entrepreneurship Marketing &Management
September 24, 2024•4 min read
Why Company Culture Matters in Your Interior Design Firm
In the world of interior design, creativity, collaboration, and client relationships are at the core of every successful project. Company culture plays a pivotal role in shaping these elements, impact... ...more
Blog ,Education &Interior Commercial Design
September 24, 2024•2 min read
Embracing Art in Interior Design: Transforming Intimidation into Inspiration
The world of art can often seem intimidating, even to seasoned interior designers. The sheer breadth of styles, mediums, and historical contexts can be overwhelming. Yet, when approached with an open ... ...more
Blog ,Education Interior Commercial Design Entrepreneurship &Design
September 13, 2024•3 min read
How to Start Your Interior Design Business: 10 Essential Steps
Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management
August 28, 2024•8 min read
Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer
When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more
Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management
August 16, 2024•5 min read
Where TO next?
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Whether you’re a budding designer or a savvy entrepreneur, this webcast is your go-to source for inspiration, insights, and a dash of lively conversation. Tune in and let your imagination, business and life take flight!
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