“The fortune is in the follow-up.” Are you leaving money on the table?

Most interior designers think they’re marketing—but are they really? In this episode, we sit down with Jason Lockhart, an architect-turned-marketing expert, who spills the tea on why most designers are throwing spaghetti at the wall and hoping it sticks. Spoiler: It’s not working.

If you’ve ever felt overwhelmed by the endless marketing advice—Instagram, Facebook, SEO, TikTok, email lists, paid ads—you’re not alone. But Jason breaks it down into exactly what actually moves the needle for interior designers (and it’s probably not what you think).

💡 Key Takeaways:

✅If you’re marketing to everyone, you’re marketing to no one. Narrow your focus, define your ideal client, and speak directly to them. Otherwise, you're just shouting into the void.

✅Your website is your real moneymaker (not Instagram). Too many designers rely on social media as their main hub, but Jason shares why your website should be your digital storefront—optimized, updated, and working for you 24/7.

✅The fortune is in the follow-up—17 to 20 touchpoints kind of follow-up. If you’re not nurturing your leads, you’re losing business. Most designers give up after one or two follow-ups, but the real conversions happen when you stay top of mind with consistent, strategic communication.

🔥Juicy Tidbit:

Think SEO is outdated? Think again. With the rise of AI and voice search, search engine optimization (SEO) is more important than ever—but not in the way you think. Jason reveals why Google Business Profile is your #1 untapped marketing tool and how simply posting to it like a social media platform can boost your visibility in just 90 days.

🎧Ready to stop guessing and start growing your design business?

👉Click here to listen to the full episode!