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Lessons In Color

Meet Your Coach Katie, a dynamic PODCAST host and successful entrepreneur.

Former news anchor turned leader of a multimillion-dollar design firm, Katie's passion lies in uncovering brilliance and sharing design and business secrets. Her insatiable curiosity, honed in the media spotlight, fuels enlightening conversations on her podcast, offering a platform for wisdom-seeking design enthusiasts and aspiring entrepreneurs.

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Success by Design

mastering the business of interior design

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All Blogs

The 2025 Colors of the Year: Bold, Sophisticated, and Transformative

The 2025 Colors of the Year: Bold, Sophisticated, and Transformative

The world of interior design is entering a bold new era, and the latest episode of Success by Design is your front-row seat to the future of color. Host Katie Decker-Erickson hosted a roundtable with ... ...more

Blog ,Color Consultation Education Interior Commercial Design &Trends

November 26, 20241 min read

2025 Colors of the Year & Color Trends [Roundtable]

2025 Colors of the Year & Color Trends [Roundtable]

In this highly-anticipated episode of the Success by Design podcast, Katie is joined by color marketing experts to discuss the 2025 color of the year! ...more

Podcast ,Education Trends &Design

November 22, 202448 min read

Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!

Design Smarter, Not Harder: Unleash the Power of AI in Your Interior Design Firm!

As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more

Blog ,Education Interior Commercial Design Entrepreneurship &Management

November 11, 20245 min read

The Future of Interior Design in 2025 [The Table]

The Future of Interior Design in 2025 [The Table]

Tune into the inaugural episode of The Success by Design Table Series where leaders in the interior design industry discuss business trends & predictions. ...more

Podcast ,Education Industry News Entrepreneurship &Design

November 08, 202446 min read

The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity

The Power of Process in the Interior Design Business: Unlocking Higher Profitability and More Sanity

As an interior designer, it’s easy to get swept up in the creative whirlwind of transforming spaces and bringing your clients’ visions to life. But behind every beautifully designed room is a machine ... ...more

Blog ,Education Interior Commercial Design Entrepreneurship &Management

November 06, 20243 min read

Breaking Through to Seven Figures: A Candid Conversation About Business Growth

Breaking Through to Seven Figures: A Candid Conversation About Business Growth

Whether you're running a six-figure interior design firm aiming for seven figures or just thinking about launching your own business, this conversation is for you. We’ll tackle key skills and habits e... ...more

Blog ,Education Interior Commercial Design Entrepreneurship &Finance

October 01, 20242 min read

Why Company Culture Matters in Your Interior Design Firm

Why Company Culture Matters in Your Interior Design Firm

In the world of interior design, creativity, collaboration, and client relationships are at the core of every successful project. Company culture plays a pivotal role in shaping these elements, impact... ...more

Blog ,Education &Interior Commercial Design

September 24, 20242 min read

Embracing Art in Interior Design: Transforming Intimidation into Inspiration

Embracing Art in Interior Design: Transforming Intimidation into Inspiration

The world of art can often seem intimidating, even to seasoned interior designers. The sheer breadth of styles, mediums, and historical contexts can be overwhelming. Yet, when approached with an open ... ...more

Blog ,Education Interior Commercial Design Entrepreneurship &Design

September 13, 20243 min read

How to Start Your Interior Design Business: 10 Essential Steps

How to Start Your Interior Design Business: 10 Essential Steps

Starting your own interior design business can be one of the most exciting, intimidating and rewarding ventures of your career. If you have a passion for transforming spaces and a keen eye for aesthet... ...more

Blog ,Education Interior Commercial Design Entrepreneurship Finance Marketing &Management

August 28, 20248 min read

Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer

Standing Out as an Expert: Essential Questions Every Client Should Ask Their Interior Designer

When our clients think about hiring a professional, be it a plumber or an HVAC technician, they expect them to justify their rates with specialized training, experience, and proven results. These prof... ...more

Blog ,Education Interior Commercial Design Entrepreneurship Finance &Management

August 16, 20245 min read

Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game

Never Stop Learning: How Continuing Education Keeps Interior Designers at the Top of Their Game

In the exciting world of interior design, one thing's for sure: the adventure of learning and growing never takes a break! Whether you are just starting your career or are a seasoned professional with... ...more

Blog ,Education Industry News Interior Commercial Design Entrepreneurship &Management

July 18, 20244 min read

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

Design Your Success: 7 Steps to Master SEO for Your Interior Design Website

In a world where the allure of a well-designed space captivates the eye, ensuring your interior design firm stands out online is not just beneficial—it's essential. As an interior designer, your abili... ...more

Blog ,Education Interior Commercial Design &Marketing

July 02, 20243 min read

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